Boundaries, Baby: How to Protect Your Time and Energy as a Founder

Let’s talk boundaries. They’re one of the hardest things for founders to set and one of the most important things to master. As entrepreneurs, we wear so many hats—CEO, marketer, salesperson, problem solver—and it can feel like we need to be on, all the time. But here’s the hard truth: If you don’t protect your time and energy, you’ll burn out before you build up.

I’ve been there. Early in my career, I thought saying yes to everything was the key to success. Yes to every client request. Yes to every opportunity. Yes to working late, skipping meals, and sacrificing weekends. 

What I didn’t realize was that saying yes to everything meant saying no to myself—no to my health, no to my family, and no to the creative energy I needed to truly grow my business.

Boundaries aren’t selfish—they’re a power move. When you set clear boundaries, you create space for what really matters. You protect your ability to focus, to think strategically, and to show up as your best self for your team and your business.

Here are three steps to get started:

1. Identify Your Non-Negotiables

What’s essential for your well-being and success? Maybe it’s starting your day with a workout, having dinner with your family, or blocking off time for deep work. Write these non-negotiables down and protect them fiercely.

2. Practice Saying No

This one’s tough, but it’s a game-changer. When requests come in that don’t align with your priorities, practice saying no—politely but firmly. Remember, every no to something unimportant is a yes to something that matters.

3. Schedule Time for Yourself

If it’s not on your calendar, it’s not real. Block off time each week for self-care, creative thinking, or just taking a breath. Treat it like any other important meeting—because it is.

Boundaries don’t just protect your time; they protect your ability to thrive as a leader. And when you thrive, so does your business. This week, take the first step. Set one boundary, stick to it, and watch how it changes your energy and focus.

As a founder, your time and energy are your most valuable resources. Setting boundaries isn’t selfish—it’s essential. When you protect your time, you protect your creativity, productivity, and sanity!

Lightship Founder + CEO,

Candice Matthews Brackeen