Pitch Perfect: Lessons from the Best Startup Pitch Decks

Your pitch is the gateway to your next big opportunity. Whether it’s in front of angel investors, venture capitalists, or even potential partners, a great pitch isn’t just about the words you say—it’s about how you make people feel. Check out some of the biggest pitch-wins in business and learn how you can improve your pitch… 

Canva: Clarity and Visual Impact

In 2015, Canva raised $6.6 million with a pitch deck that was simple, visually engaging, and highly effective. Canva’s deck demonstrated clarity in its problem statement and solution, visually aligned with their mission to democratize design. Their storytelling resonated because it combined data with a clear vision for the future.

MìLà: A Journey of Adaptation

MìLà (formerly XCJ) began as a Seattle-based restaurant before pivoting to a direct-to-consumer model during the pandemic. Their pitch deck showcased their ability to scale, emphasizing their understanding of the market and their plan for growth. Investors were drawn to their compelling narrative of resilience and opportunity, leading to a $21 million Series A.

How to Structure Your Pitch Deck

Your deck should be concise and engaging. Use Canva and MìLà’s decks as inspiration for these 10 key slides:

1. Title Slide: Your business name and tagline.

2. Problem: Define the problem you’re solving.

3. Solution: Present your unique, effective solution.

4. Market Opportunity: Showcase the size and scope of your market.

5. Product: Highlight your offering and its unique value proposition.

6. Traction: Provide evidence of progress or success.

7. Business Model: Explain how you’ll generate revenue.

8. Marketing and Sales Strategy: Outline how you’ll reach your audience.

9. Team: Emphasize the strengths of your leadership team.

10. Financials and Ask: Share key metrics and specify what you’re seeking.

The Power of Practice

Pitching is as much about delivery as it is about content. Practice until you’re confident, clear, and passionate. Record yourself, watch the playback, and refine your approach. Transparency builds trust, and trust is essential when asking someone to back your vision.

Why Storytelling Matters

The best pitches tell a story. They connect the dots between the problem, the solution, and the opportunity. Make investors feel the urgency of the problem and the excitement of your solution. As you craft your pitch, think about the narrative arc: What’s the challenge? What’s the breakthrough? And what’s the opportunity for the future?

Your Next Step

This week, take 30 minutes to refine your pitch. Write it down, practice it aloud, and share it with someone who can give you honest feedback. Remember, a great pitch isn’t just a script—it’s your story. Make it clear, make it compelling, and make it count!

Lightship Founder + CEO,

Candice Matthews Brackeen